Never Fail to Astonish the Customer
"Be everywhere, do everything, and never fail to astonish the customer." For an avid shopper like myself, it is hard for me to find fault with Macy's, the retail giant who developed this customer service mantra. But as an association aiming to not only provide excellent customer service, but also valuable resources, information, and programs to a diverse membership, we have recently taken to focusing on delivering on our four core values (Innovation, Data Integration, Education and Advocacy), instead of providing the "everything."
One of our most recent accomplishments in aligning our work with these ever-important core values is the reorganization of the ABC members' website (https://members.americasblood.org). By logging on to the members' website, you will find that all of the information and resources that you are accustomed to have been reorganized in a fashion that is more intuitive and provides a more user-friendly experience. The website's main navigation bar now boasts a much cleaner look of eight main categories. You will also note that there is a focus on the new and developing idea of the "ABC Professional Institute (API)" - a learning center featuring educational opportunities and resources for the membership through multiple platforms, such as online learning, face-to-face learning (meetings and workshops), learning communities, and publications.
This website refresh is one of the first "actionables" of many in the process of creating a brand new members' website that conveys the work we do at ABC, while also providing you, our customers, with the resources needed to make your day-to-day work both easier and more successful. During this ongoing and multi-faceted process, as always, we encourage you to provide us with your feedback and input. Our hope is that by doing so and continuing to focus on our core values, we will in fact "never fail to astonish the customer."
Abbey Nunes, Manager, Member & External Relations;