Terumo Blood and Cell Technologies is supporting ADRP with a $50,000 grant to allow the organization to produce educational videos aimed at encouraging eligible people to donate blood. The educational videos will cover many topics, including rare donors, first time/young donors, blood basics, platelet donations, convalescent plasma and more. ADRP and America’s Blood Centers will promote the videos online and on social media and distribute them to about 600 blood centers nationwide.
“We work with blood centers every day, around the world, and the message is the same, we need more blood,” said Michael Lees, Vice President, Commercial, North America, Terumo Blood and Cell Technologies. “We must develop awareness about the urgent need for blood and how easy it is to donate blood. Blood is an essential medicine. It saves lives, and it’s within us all to give. Speaking from my experience with a life-threatening accident, I wouldn’t be here today without blood donations.”
“This is a timely project given that National Blood Donor Month begins January 1. Our goal is to increase blood donations, replenish the national supply and help save more lives. This campaign will help us do that,” said Carla Peterson, Executive Director, ADRP. “We hope more people will roll up their sleeves now to donate blood.”