America’s Blood Centers (ABC) has announced a new partnership with Stop the Bleed, a public-private initiative led by the Department of Defense and run by the American College of Surgeons. The Stop The Bleed partnership aims to enhance emergency preparedness by training individuals to effectively stop severe bleeding in emergencies while promoting the importance of blood donation.
The partnership between ABC and Stop The Bleed will make resources available to ABC members and feature a series of activities during National Trauma Awareness Month in May including:
- a customized marketing toolkit;
- national press coverage, and the distribution of co-branded ABC/Stop the Bleed emergency kits to interested member centers; and
- the opportunity to host joint public events, such as Stop the Bleed training sessions and blood drives, to highlight the critical role of blood donation in emergency preparedness.
A webinar discussing the partnership in more detail will take place on Friday, January 31st at 2 p.m. EST. A link to registration in addition to a listing of additional member benefits are available to ABC members here. ABC thanks all members of the ABC Communications and Partnerships Committee for their efforts in assisting with the development of this partnership. Please contact us with questions.