The 2023–2026 ABC Strategic Plan

Preparing Today for Change Tomorrow

KeepingPace2023 - Edited
Pillar Blue (2)
Pillar Red
Pillar Yellow
Pillar Grey

America’s Blood Centers (ABC) advocates for and advances policies that promote the role of independent blood centers in providing life-saving blood components and recognize the continuous need for a safe and robust blood supply.

ABC continuously seeks ways to increase member value and engagement, while exceeding member expectations. Through your input on what is needed to keep PACE with the changing landscape around us, we have developed the 2023–2026 ABC Strategic Plan built on the pillars of:

  • Promote
  • Amplify
  • Champion
  • Engage

This plan represents the continued transformation of both associations through a singular unified focus aligned to meet the needs of members while maintaining the flexibility to successfully pivot to keep PACE in addressing industry and societal challenges. These new initiatives place a renewed emphasis on the core areas of our work centered around the acronym PACE.

This is our vision and commitment to be the nimble and innovative voice of our members.

PROMOTE

Pillar Blue (2)

Promote policies that recognize the vital role of community blood centers in an evolving healthcare environment. 

We will:

  • Build and maintain a body of evidence in support of blood policy
  • Empower member centers to advocate before lawmakers at all levels of government
  • Establish champions of blood policy within Congress and federal agencies
  • Convene and align third party stakeholders in support of ABC’s advocacy goals

Amplify our voice as an authority on current and emerging information about community blood centers and transfusion medicine.

We will:

  • Support advocacy and thought leadership through evidence and research
  • Leverage the expertise of ABC members on emerging trends, opportunities, and challenges
  • Promote resources that provide consistent, accurate, and timely information at the national level

AMPLIFY

Pillar Red

CHAMPION

Pillar Yellow

Champion awareness and action at the national level in promoting a safe and available blood supply.

We will:

  • Cultivate strong relationships with stakeholder groups to promote information about blood donation and the blood supply
  • Develop partnerships that create awareness of blood donation and defined value for ABC members
  • Promote awareness of blood donation with national media outlets

Engage an empowered community of blood center professionals.

We will:

  • Establish a representative governance structure
  • Develop unique opportunities for member connection and collaboration
  • Communicate the role and value of ABC
  • Ensure the current organization brand meets current and future needs

ENGAGE

Pillar Grey
learn more about abc
our advocacy agenda
view the latest abc news
Find your blood center